“Writing is the only thing that, when I do it,
I don’t feel I should be doing something else.”
 
– Gloria Steinem
  
 
  
Copy that makes you shine
My unique selling proposition 
Energy, enthusiasm, and experience. That’s what I have to offer, but what you get is value: copywriting that gets you noticed and means higher conversion rates and an improved bottom line.
 
My own unique selling proposition is simple: I have more than 20 years of copywriting wisdom – success in cutting through clutter and translating complex concepts into crisp, clear copy. And I’ve put that skill to work for ad agencies, software, health and health IT, recruitment and technology firms, and for innovative companies, wherever I can find them.
 
 
How I approach writing copy
 
  
As a marketing copywriter, success means creating marketing copy that works – that meets and, better yet, exceeds the objective. Even when every bone in my body cries out for a clever headline, I stop and ask clients the critical question: What keeps your customers awake at night?
 
My approach, then, is to begin with research, which is why I have a passion for research and endless learning and also what makes me so successful in writing about complex subjects. In a perfect world, I would always be part of a marketing team, working together marketing briefs, brainstorming the best approach and creating solid positioning that works with all other elements of the marketing campaign.
 
In this world, whatever its parameters or challenges, I believe in excellence, every day for every project.